||With the continuous development of market economy, the improvement of people's income and financial literacy, residents' finance and investment demand of the market prospects will be more broad, the current situation of the private equity industry momentum of rapid development, the important contributions for our country's financial sector. The status of the private equity industry may be embarrassing, however, the relevant fund management companies how to adopt the way of sunshine and science to change the current situation of the industry has become the core content of private equity firms need to consider.
On the basis of private equity funds, this paper discusses the Shanghai good cross the limited partnership fund project arrangement of a business plan. Research method includes the application of core orientation analysis, comparative research and case analysis. Paper start a brief description of the current situation of domestic and foreign private equity fund, the basic information of the target company, limited partnership private equity fund project background and prospects for the research purpose, then has carried on the field investigation to the market, set up a suitable marketing solution process, according to market research results, the theory to design the details of the project investment product strategy, price method, path selection and sales strategy.
At the same time, the paper interpreted the execution of project in detail. Project execution with personnel management, risk management, financing strategy, exit mechanism and so on, the markowitz portfolio theory developed on the basis of the results of the merger of project investment and fund content disclosure regulations, processes such as set up the core content of the arrangement of the specific process. Finally, the thesis is the objective of financial arrangement plan and possible risk management plan has made the detailed analysis. After the total project investment cost to complete identification, completed the project financing goals and profitability forecast. At the same time, also for project related laws, policies, exit mechanism and market risk study out the reasonable forward-looking solutions.