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题名 藏族牧民聚居社区里的大众媒介接触研究——以天祝县红圪垯村调查为例
姓名 董飞
院系 新闻与传播学院
专业 新闻学
学位名称 文学硕士
外文题名 The research of the media contact in areas inhabited by Tibetan herdsmen——take the Honggeda Village in the Tianzhu County as a case
第一导师姓名 李惠民
关键词 天祝县;藏族牧民;媒介接触;生活变迁
外文关键词 Tianzhu County;Tibetan herdsmen;media contact;life change
学科 文学
摘要 “大众传媒与乡村社会变迁”是发展传播学的重要关注领域。本文采用民族志研究方法,选取甘肃省天祝藏族自治县抓喜秀龙乡红圪垯村为田野点,使用参与式观察与深度访谈相结合的方法,在那里进行了为期近两个月的田野调查工作。在充分田野体验与大量数据的梳理中,论文深入了解了红圪垯村不同时期牧民们的媒介接触情况,在此基础之上,系统分析了这一媒介接触行为对红村村民生活习惯、经济生产方式、思想观念、社会交往、个人发展、民俗变迁等方面的影响。 研究发现:在红圪垯村,大众媒介次第入场,并先后都对牧民的生产、生活产生过一定影响。随着新媒介技术的更新及其在这个少数民族聚居区的普及,报纸逐渐被红村村民抛弃;广播也成为红村牧民生活中一个可有可无的点缀,少数牧民只有在夏季放牧时才会使用广播收听本民族歌曲文艺类节目排遣孤寂,此两种媒介并未对村民们产生明显的影响;电视仍然是牧民们最常接触的大众传媒,但由于有线电视光缆并未铺设至此,村民看不到他们最渴望的本地方电视节目,这造成电视在红村仅发挥了提供娱乐消遣和少量信息的功能,电视在红村被“仪式化使用”;由于宽带网络未曾覆盖红村,手机成为了那里牧民唯一的“触网”途径,受制于个人媒介素养偏低和网络传播硬件设施建设滞后,牧民们对于网络的使用还停留在初级阶段。从目前红村牧民接触大众媒介的情况来看,他们利用媒介信息服务生产生活或实现个人提升的能力还较弱。
外文摘要 The mass media in rural communities is one of the most important focus area which develops communication studies. In this paper, using the ethnographic research methods, the writer chose the HongGeDa Village in ZhuaXiXiuLong Township in the Tianzhu County of Gansu province as the case study, and did the fieldwork in combining the participant observation method and the depth interview method. On the basis of investigating the media contact of this minority community in different periods, the writer tried to analyze the impacts on the people’s lifestyles, habits, production modes of economy, ideology, social interaction, personal developments and folk custom evolution which are caused by this kind of contacting behavior. This study shows that two mediums have not so many obvious effects on the life of villagers, one is the abandoned newspaper, the other is the broadcast which is only used for listening to the folk songs or entertainment programs to relieve the loneliness of herdsmen when they are herding in summer. However, the most familiar medium---TV for the herdsmen, could not be seen the favorite native programs because of the limited optical cable television so that the TV medium just plays an entertainment role and offers little information for the Hong Village, in another words, TV is used as a ritualized equipment in this area. Without any broadband being covered in this village, mobile phone is the unique way to get in touch with the web, therefore the using of Internet in this area is still in the beginning stage for the herdsman’s low media literacy and outdated network infrastructures. Also, the capacities for the herdsmen of utilizing information service to improve the production, living standard and personal qualities are still weak.
研究领域 应用新闻学
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