With continuous improvement of people's living standard, more and more people in China get chronic diseases —— "the Rich’s Diseases", such as high blood pressure, diabetes, etc. However, most powerful hospitals in China are western–style hospitals in which the treatment of theses chronic diseases can be alleviated quickly, but cannot get complete cured. So the patients who have these chronic diseases have got to keep taking drugs, and the consequence of continuing medication may lead to more serious complications. At the same time, more and more people gradually find that traditional Chinese medicine can cure these diseases, and have a very good curative effect to reduce and prevent these complications. Meanwhile the Chinese Government provides many preferential policies to private hospitals since 2001. All of above shows a favorable opportunity for Hope Hospital’s launching.
Hope Hospital is a private hospital mainly through combined therapy of Chinese and Western medicine to treat chronic diseases. Hope Hospital will try to find the right way to cure these chronic diseases and reduce the patients’ suffering. Nowadays some big hospitals in Lanzhou are short of medical techniques to treat these chronic diseases, but have a lot of empty wards for a long time, and very probably willing to cooperate with private hospitals that have better medical techniques. So Hope Hospital at its initial stage is going to choose to cooperate with one of the largest hospitals, located in Lanzhou, underdeveloped and less competitive, so it can save a lot of start-up cost.
This thesis is based on the business plan of Hope Hospital and involved in it’s launching, focusing on its strategy’s building, implementation and operations target. Firstly, the author analyses the internal and external environment of Hope Hospital based on the theories such as PEST, SWOT and Five Forces. And then on basis of the theories STP, 4Cs and risk managements etc. I explore the main problems of this business plan such as target market situation, development strategy, marketing strategy, competitive strategy, leading products and services, organization structure and human resources management, financial forecast analysis and risk assessment, etc. Finally, I draw a logical conclusion to achieve this business plan. We hope this Hope Hospital Business Plan should not only give a feasible suggestion and decision-making support for its launching, but also be beneficial to create a healthy and...