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题名 中铁二局第五工程有限公司竞争战略研究
姓名 王蓉
院系 管理学院
专业 MBA
学位名称 管理学硕士
外文题名 Study on Competitive Strategy of the 5th Company of China Railway 2th Bureau Group
第一导师姓名 吴建祖
关键词 中铁二局第五工程有限公司;竞争战略;战略分析;战略选择;SWOT分析;战略实施
外文关键词 The 5th Company of China Railway 2th Bureau Group;Competition Strategy;Strategy Analysis;Strategy Choice;SWOT Analysis;Strategy Implement
学科 管理学
摘要 本文以中铁二局集团第五工程有限公司为研究对象,在借鉴前人研究成果的基础上,综合运用战略管理的相关理论和分析方法对该公司的竞争战略进行了深入的分析。首先,介绍了本研究的背景、意义以及所采用的研究方法和思路,进而从战略及战略管理的定义和基本理论,竞争战略的类型和分析方法三个方面进行了简要的梳理。其次,从宏观环境、行业环境和竞争对手等三个方面入手,运用PEST分析工具和Michael·Porter的“五力模型”分析中铁二局第五工程有限公司所处的外部环境,利用外部因素评价矩阵(EFE)定量分析该公司所面临的机遇与挑战;运用内部因素评价矩阵(IFE)定量分析企业内部环境的资源和能力的优、劣势;在内外部因素评价分析的基础上采用SWOT分析工具,对公司在建筑行业市场竞争的优势与劣势、机会与威胁进行总体性分析。最后,根据企业的愿景和实际,进一步提出与公司相匹配的战略方向,制定企业的竞争战略,并在此基础上提出企业竞争战略的实施方案及相应的保障措施,借此进一步提升公司的核心竞争力和企业整体效益。 同时,希望本研究结果及观点能够对中铁二局第五工程有限公司在日趋激烈的市场和行业竞争中制定更为科学、合理、有效的竞争战略提供参考价值和可操作性,也为同行同质企业的改革、发展、竞争和创新具有一定的借鉴意义。
外文摘要 Taking the 5th Company of China Railway 2th Bureau Group as the research object, this paper deeply analyzes its competition strategy by using theories and methods of strategic management on the basis of previous studies. First of all, the background, significance, thoughts and methods of this study are introduced, and then, a brief review of definition and basic theories, types of competition strategy and analysis methods of strategy and strategic management is carried on. Secondly, PEST analysis and Michael Porter's Five Force Model is used to analyze the external environment of the 5th Company of China Railway 2th Bureau Group from aspects of macro environment, industry environment and competitors. Quantitative analysis of opportunities and challenges of the company is made by External Factor Evaluation Matrix (EFE), and one of advantages and disadvantages in internal resources and capabilities is made by Internal Factors Evaluation Matrix (IFE). An overall analysis of strength, weakness, opportunity and threat in construction market is based on SWOT analysis. Finally, according to the company's vision and reality, this paper puts forward a matching strategic direction and corresponding competition strategies. On the basis of competition strategy, implementation and corresponding safeguard measures to further improve the company’s core competitiveness and overall economic benefits are also discussed. Hopefully, the results and viewpoints of this study will have certain reference and feasibility not only for the company to determine a more scientific, reasonable and effective competition strategy, but also for the reform, development, competition and innovation of peers in construction industry.
研究领域 组织与战略管理
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