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题名 夏河机场发展战略探究
姓名 徐谦超
院系 管理学院
专业 MBA
学位名称 管理学硕士
外文题名 The Research Of Airport Development Strategy
第一导师姓名 包国宪
关键词 机场;战略;SWOT分析
外文关键词 airport;strategy;SWOT analysis
学科 管理学
摘要 航空产业是一个国家和地区的经济发展水平的综合体现,不仅自身产生巨大的经济效应,更有效推动当地产业发展,提升区域经济的综合竞争力。支线民航是当前国家重点扶持的航空产业,发展潜力巨大,有着广阔的前景。 甘肃夏河机场是国家民航十一五规划的民用机场建设项目,自2011年开工建设起,历时三年,于2013年8月建成投入使用。作为甘肃省少数民族地区新建投入使用的小型机场,夏河机场开航后既面临各方面的良好发展机遇,又需要应对激烈的市场竞争和小型支线机场发展的各方面问题。因而,提早树立明确的战略目标,切实制定符合自身发展的战略规划,是当前最需解决的问题。 本文共分六个部分。绪论部分介绍了夏河机场发展战略探究选题的背景及意义、研究的内容和方法。在论文的主体部分,本文首先针对夏河机场目前的宏观行业环境、竞争状况做出了分析,其次针对夏河机场的内部环境做出进一步分析,综上,对夏河机场建立SWOT模型,从而分析夏河机场的总体战略目标的定位和选择。论文的最后部分论述已制定的夏河机场发展战略的实施要点。 本文抛砖引玉,对夏河机场在新形势下的发展进行研究,并提出看法、观点和实施要点,以求能对甘肃夏河机场的发展起到实用性的意义,同时也力求本文研究能够对其它同类机场提供一定的借鉴意义。
外文摘要 Aviation industry is not only a landmark industry reflects national and regional economic development level, and is the current national key support, the strategic high-tech industries to the national economy of the radiation.Xia He airport is the 11th five-year planning of civil aviation transport airport construction projects, which began in 2011, completed in August 2012.As Gansu minority nationality areas of new small airport put into use, the newly-built Xia He airport is facing various of good opportunities for development, and to deal with the fierce market competition,small airport development on vario. This article is divided into six parts. The introduction part introduces the research background and significance, research content and method. In the paper main body part, first of all to Xia He airport macro environment, industry environment, competition environment was analyzed, and then analyses the internal environment Xia He airport, on this basis, through the SWOT analysis of Xia He airport, established the overall strategic target of Xia He airport and overall strategic choice. The last part of the paper discusses the key points of the implementation of the strategy of developing Xia He airport.This paper tries to put this to use, for Xia He airports in the new situation how to develop such a topic in-depth and meticulous research, and put forward the views and opinions, hoping to practical significance to the development of Xia He airport, also hope to provide certain reference significance for other similar airport.
研究领域 企业战略管理
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